President, National Speakers Association – Philadelphia Chapter for 2012-2013
Todd Cohen works with all professionals who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $700 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.
Todd is a frequent keynote speaker at sales conferences and national association meetings and his Sales Culture Workshops™ have been met with wide acclaim. His book on Sales Culture, “Everyone’s In Sales” was published in July 2011 and Todd has hosted his own radio show “Let’s Talk Sales Culture.” He is a professional member of the National Speakers Association, and the President of the NSA Philadelphia chapter, and he serves as chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group. Todd is also a regular contributor to the Philadelphia Business Journal.
As the Principal of SalesLeader LLC, Todd inspires, advises, and builds high performance sales teams that produce outstanding results. He also provides strategic oversight and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.
Todd is a passionate networker and connector of sales professionals, entrepreneurs, and executives in transition. He is the founder of The Innovators Club, a networking organization dedicated to advancing technology and entrepreneurship. He is co-founder of LinkedIn Live Philly, a networking group for members of Linked-In to advance their professional networking skills. He has been the co-leader of Career Transitions, a non-profit group dedicated to helping professionals in transition. Todd has been active in the American Cancer Society as well as several other charitable organizations. Todd holds a Bachelors Degree in Business Administration from Temple University.
The Sales Culture Philosophy
Todd’s clients grow their sales by building sales cultures built around the concept that “everyone is in sales.” Todd works with your sales team AND with your non-selling professionals to help them understand how to sell successfully, and how sales-related skills can translate into many kinds of professional success. He further teaches and encourages people that being in the sales culture means to “don’t do anything different; think differently about what you do.”
Todd believes the success of your sales team depends on your company-wide commitment to a robust sales culture as well as selecting and training the right people, thinking and working collaboratively, and consistently measuring the right activities.
Before creating his sales culture focus, Todd has trained under and delivered many of the most successful sales methodologies, including SPIN® Selling, Strategic and Consultative Selling, Miller Heiman, and Xerox Corporation’s Leadership through Quality. Thus Todd understands how to bridge the gap between the sales training you may already be doing and your next level of sales performance, firmly built on a sales culture designed to multiply your results and magnify your investment in traditional sales training.