Todd Cohen

Getting in to see the “C” level

Why is is we have such a challenging time to see the "C" level at our accounts? Do we want to sell as the "C" level all the time? Are there times when this can hurt us? We as sales professionals have always looked for better and more efficient ways to open that door to the executive suite. I have seen people try a myriad of different things ranging from interesting letters, unique cold calling campaigns to using 3rd party houses to help open the door. So, my blog question to this sales community is what has worked for you? Share and help us all get better.