"As part of my initiative to build Sales Culture
I'll post my thoughts on the topics of the day"
Good Morning ToddCohen.com Sales Community, Yesterday I was talking with some sales professionals who were concerned about their product being seen as a commodity. This is certainly not the first time I have heard this. It happens to all sales professionals at one time or another. I am often asked how I deal with that issue, and one of the first things that comes to mind is service. The service you provide as a trusted partner to a client is the difference and a large reason why people will buy from you. Now we all have heard the old adage " people buy you not the product". Guess what? It is TRUE. ...
ToddCohen.com Sales Community, Its time to really rant again! 3 weeks ago today I was given a proposal for services by a local company. Do you know what? Not only was the proposal poorly done, the vendor has yet to call me and see if I have received said "proposal" and if I had any reaction. Nothing. Nary a phone call, a email, a telegraph, carrier pigeon..nada, zip, silence. I keep checking my phones for a dial tone-still working. My PC has not suffered any email outages-still receiving. What kind of selling is that? I will tell you. Lousy selling. In fact, its not selling at all. What it is says ...
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