"As part of my initiative to build Sales Culture
I'll post my thoughts on the topics of the day"
Dear Sales Community, Which do you think is better? Quantity of sales calls or the quality of sales calls? As one who was raised (in sales) in a time when we were strictly measured against metrics, one might say that making many calls is the most important thing. Make as many calls as you can and you will be successful. I do agree that activity is critical and a key party of being a successful sales professional! In fact, in the world of sales management this is still very important-making sure that your team is keeping activity high. That has not changed. However, times have changed in some ways. In many cases, what we sell has ...
Good Morning ToddCohen.com Sales Community, Yesterday I was talking with some sales professionals who were concerned about their product being seen as a commodity. This is certainly not the first time I have heard this. It happens to all sales professionals at one time or another. I am often asked how I deal with that issue, and one of the first things that comes to mind is service. The service you provide as a trusted partner to a client is the difference and a large reason why people will buy from you. Now we all have heard the old adage " people buy you not the product". Guess what? It is TRUE. ...
ToddCohen.com Sales Community, Its time to really rant again! 3 weeks ago today I was given a proposal for services by a local company. Do you know what? Not only was the proposal poorly done, the vendor has yet to call me and see if I have received said "proposal" and if I had any reaction. Nothing. Nary a phone call, a email, a telegraph, carrier pigeon..nada, zip, silence. I keep checking my phones for a dial tone-still working. My PC has not suffered any email outages-still receiving. What kind of selling is that? I will tell you. Lousy selling. In fact, its not selling at all. What it is says ...
Dear Sales Community, I want to start a new conversation right now. I am always talking about and being asked my opinion on what makes a great sales culture. This is an important and critical topic for the sales community. Our profession is always changing. 2007 brought significant new advances in technology that brings new products and services....and then this brings new complexity to how we sell. This means that how well we sell is in part due to the sales culture empowering us. Right? Right! I recently posed the following question to colleagues and associates from my Linked-In network: " When you think of sales culture what is the first thing that comes ...
ToddCohen.com Sales Community, Forgive me friends for I am about to rant a little bit again. I am trying to understand why, when given a personal referral, sales professionals wait to call that warm lead? Please help me understand this one! Anyone? Hello? What am I missing? OK, I admit this is a pet peeve. So call me a "Type A". When we are given a lead, this is a warm lead and hence needs to be addressed immediately. There is no other way. Period. There have been times when I have made personal referrals for people and I am stunned to find out that calls to follow up have not been made. Color me clueless as to why! ...
Hello 2008! I want to welcome the Toddcohen.com sales community to a new sales year! It has been a few weeks since you have returned to work. Hopefully you have done what you need to to do to get organized to get off to a fast start. I talked with you a few times last year in the ToddCohen.com weekly columns and blog about making sure you are doing the things that will help you get off to a fast start....doing the tactical things you must do! This brings me to a question I want to ask my sales community...Do you have your sales mojo? Are you mentally ready to tackle the 2008 plan and hit the (larger) ...
Dear Sales Community, Networking at its finest took place on January 8th in Philadelphia! Our inaugural meeting of my new networking initiative, The Innovators Club, was amazing (standing room only!). The comments have been wonderful and very kind. I want to thank everyone who came-you made the night special and made it come alive. We could not have done it without the trust you placed in us by coming out. A special 'THANK YOU" to our speaker Chuck Sacco of PhindMe. His comments totally resonated with everyone and were very timely. If you want to know more about PhindMe, check out the website-www.phindme.mobi A final note of "Thanks" to my to co- ...
Sales Community! Happy New Year! Welcome to 2008 and a 12 months of sales excellence and crushing your numbers! I hope that as each of you start the new sales year today you are charged up and ready to close the business. Given the start of a new year, I admit to thinking about what my 2008 resolutions are. I know the whole resolutions thing is a bit trite and well worn, but I will take a crack anyway. So, here are my 2008 Sales Resolutions: 1-I will make every effort to take care of myself first. Take a vacation and get enough sleep. Always be thankful for my health, friends and family. Without these ...
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