Todd Cohen

Closing the Deal!

Closing the Deal. What we all strive for and what puts food on the table. There is nothing like the rush of seeing a prospect we have been cultivating finally spill ink on the contracts in the form of a signature!

I have seen ( and done) some pretty inventive things to close the deal. ONe story that comes to mind from many years ago was when I once overnighted a series of contracts to a prospect and asked him to either:

• Please sign the deal.

• Please sign the attached document explaing that he did not want to save money and rejected our offer. I explained in this letter I had to prove to my boss that this deal was either real or dead.

He signed. It was fun. Made for a great year end story.
So, dear readers what have you done to close the deal? Share with the community!

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