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	<title>Comments on: Does “No” Always Mean “No”?</title>
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	<description>Building Sales Culture</description>
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		<title>By: Todd Cohen</title>
		<link>http://www.toddcohen.com/blog/does-no-always-mean-no/comment-page-1/#comment-90</link>
		<dc:creator>Todd Cohen</dc:creator>
		<pubDate>Mon, 24 Sep 2007 16:46:44 +0000</pubDate>
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		<description>Exactly the point Sarah-getting to &quot;No&quot; is the first step to &quot;Yes&quot;-with the client leading the way.

Good Selling!

-Todd</description>
		<content:encoded><![CDATA[<p>Exactly the point Sarah-getting to &#8220;No&#8221; is the first step to &#8220;Yes&#8221;-with the client leading the way.</p>
<p>Good Selling!</p>
<p>-Todd</p>
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		<title>By: Sarah Newman</title>
		<link>http://www.toddcohen.com/blog/does-no-always-mean-no/comment-page-1/#comment-89</link>
		<dc:creator>Sarah Newman</dc:creator>
		<pubDate>Mon, 24 Sep 2007 15:49:25 +0000</pubDate>
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		<description>I often benefit from &quot;No&quot;. No is valuable because it is usually followed by important justification. Important to the prospect, here is where I learn the values and specific needs of my Customer. This is a great place to participate in building a custom solution...Win, Win, WIN!</description>
		<content:encoded><![CDATA[<p>I often benefit from &#8220;No&#8221;. No is valuable because it is usually followed by important justification. Important to the prospect, here is where I learn the values and specific needs of my Customer. This is a great place to participate in building a custom solution&#8230;Win, Win, WIN!</p>
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