Dear ToddCohen.com Sales Community,

Sales is precise. We have talked in the past that what we do is an art and a science. It is a skill and it takes time to hone it to perfection. Sales is not about the “if”. Let me explain. I have been listening to different sales people lately and I seem be hearing a great deal of:

“If only the economy was better, I could have……”
“If the product was better I could…..
“If the CEO would only take my call….”
“If I could just get in front of so and so………
“If …..and so on.

I think you get the point!  Sales is not about the “if”.  It is about the “I can” and “I will”.  Sales Professionals don’t default to the “if” – you find the way to make it ” its closed!”.

Good Selling!

-Todd