Todd Cohen

“The Sales Success Triad”

“What separates the successful salesperson from the other members of the sales community? Ask a dozen salespeople and you’ll most likely get back a dozen different responses. Is it the ability to create great leads that makes you successful, or is it a winning personality? If you’re looking at things like your charm or the size of your client lists, you’re barking up the wrong tree. Look at the basics – the simple stuff that sales professionals overlook from time to time. Things like your ability to listen carefully, respond correctly and approach clients not as a sale but as people you want to know and help solve problems. These are the things you need to focus on in order to bring more value and visibility to your career – and while they’re common sense, the common-sense methods are often the first ones we forget to use.

Over the years, I’ve observed hundreds of great sales professionals and have been mentored by dozens more. These are inspiring qualities that I have worked hard to emulate, learn and integrate into my selling skills–and now share with you.

This is not an exhaustive list by any means, but it includes what I consider to be the top qualities that need to be present in the highly successful sales professional. I’m suggesting that highly successful salespeople, who repeatedly create their own success, have tangible and visible traits that fall into three main categories: Personal, Emotional and Professional. I refer to these groupings of characteristics as the three sides of the Sales Success Triad.”

Download the entire White Paper ” Understanding Successful Sales Performance: The Sales Success Triad” now when you sign up for the ToddCohen.com sales community.

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