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	<title>Comments on: What Motivates Your Sales People?</title>
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	<description>Building Sales Culture</description>
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		<title>By: Lori</title>
		<link>http://www.toddcohen.com/blog/what-motivates-your-sales-people/comment-page-1/#comment-160</link>
		<dc:creator>Lori</dc:creator>
		<pubDate>Wed, 03 Sep 2008 15:32:06 +0000</pubDate>
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		<description>Hi, Todd. Good topic. In fact, I just read your article &quot;Everyone is in Sales&quot; and I would like to add a few comments along that vein. From my perspective as a non-sales salesperson, I believe it&#039;s important for us to approach potential clients with the attitude that we have value to add to their product or service. We have to believe in our own value in order to sell others on our services. As a writer, I&#039;ve come to see that one of the benefits most of my clients are looking for is my skill set and my experience that are applied to their projects. They&#039;re buying not just the words, but my knowledge of my craft and my years of helping others like them bring their projects to life.</description>
		<content:encoded><![CDATA[<p>Hi, Todd. Good topic. In fact, I just read your article &#8220;Everyone is in Sales&#8221; and I would like to add a few comments along that vein. From my perspective as a non-sales salesperson, I believe it&#8217;s important for us to approach potential clients with the attitude that we have value to add to their product or service. We have to believe in our own value in order to sell others on our services. As a writer, I&#8217;ve come to see that one of the benefits most of my clients are looking for is my skill set and my experience that are applied to their projects. They&#8217;re buying not just the words, but my knowledge of my craft and my years of helping others like them bring their projects to life.</p>
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