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All Sales Articles > What makes a Great Sales Culture?


What makes a Great Sales Culture?

By Todd Cohen

Great Sales Cultures

We are going to be spending time this year having a conversation about great ( and not so great ) sales cultures. I recently asked a group of colleagues and associates from my Linked-In Network and members of the ToddCohen.com sales community "When you think of sales culture, what is the first thing that comes to your mind"? The responses have been very enlightening and I want to share some of them with you now!

"...the first thing that comes to my mind is environment — that mix of people (the most important) and processes that create an ecosystem where the culture of the organization is sales and customer satisfaction..." Renny Guida, Thomson Corporation

"Sales culture is a company environment that drives all thinking and efforts towards customer success. This should permeate all levels of the organization from the executive suite to the clerk entering bills. Everyone in the company is in sales, and a great sales culture reinforces that continually." Chuck Sacco, CEO PhindMe

Make sure you check my blog on this topic for updates and more conversation on sales culture.This is an important conversation for us to have in 2008. I invite you all to be a part!

11 Months to go to CLOSE the Business!

Its hard to believe January is gone! Todd, that means that there are two months left in the first quarter to get ahead of the plan. This also means we need to use those last 11 months to meet and beat the plan. I have always said to my sales teams that time flies in life and "it is not any slower in sales days!". Make sure you are maximizing your time now.

New Podcast

I have released my fifth new podcast! This one is called "Working in Virtual Teams". The response to my podcast series continues to be wonderful and I thank you. All of the podcasts are enjoying solid download stats from my website and from Apple iTunes! Listen all you want! Let me know what topics you want to hear!

The Innovator's Club

The first meeting of the Philadelphia based Innovators Club on January 8 was a big success. Our second meeting is February 12 at the Great American Pub in Conshohocken. The guest speaker will be Will Reynolds, Founder of SEER Interactive and a true web pioneer. Please make plans to join us and members of the ToddCohen.com sales community who are focused on making the Delaware Valley a hotbed for web development! Check out the Innovators Club blog for updates and RSVP information. See you there!

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Announcing Never Sell Alone: Todd's New Book
  •  

    Todd Cohen recently presented to a group of Omnicare Clinical Research leaders on the topic of building a sales culture. Todd's thorough preparation for the meeting and his presentation were spot on to what we needed to energize our leaders about 'selling' our services, no matter what their role.

    Todd's desire to understand his audience, his knowledge of the subject matter and his enthusiasm really showed. Meeting participants left the meeting referencing many of his points, and we continue to refer back to his advice in subsequent meetings and interactions. He really made an impact. I would highly recommend Todd as a presenter on this topic.

     
    Mary Vila VP-Human Resources, Omnicare CRO
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    Todd Cohen's program is WAY more than sales training! Todd instills a mindset and skill set that are far more powerful, meaningful, and lasting. His expertise - building sales culture - is about showing sales leaders at companies of all sizes how to multiply their sales effectiveness by harnessing the power of the entire organization and ALL its stakeholders in the pursuit of closing sales. Bigger sales. Better sales. More sales. THAT is the result of implementing Todd's strategies.

     
    David Newman Marketing Speaker and President, Do It! Marketing
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    Todd is the ultimate catalyst to grow a positive, highly-motivated sales culture within any organization. He's the perfect coach to build or strengthen teams. As a marketing professional, working with Todd was insightful!

     
    Sue Watts Product Marketing, Shunra Software LLC
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    Outstanding...very powerful! You came across well spoken, experienced, confident and most of all I felt like I wanted to hear more. I had no idea you were such a great inspirational public speaker with such a powerful message to deliver.

     
    Russell Heid Manager, Deloitte and Touche, LLP
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    I just read your whitepaper and found it to be the ABC's of successful selling. It applies to any selling and is an excellent paper! I will recommend it to my sales team for reading.

     
    Mike McCann #1 Prudential Realtor in the USA
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    Todd is as passionate about helping others as he is about selling. I would certainly recommend him for assistance in motivating others to achieve a sales objective, whether selling the value of a non-profit, any product or a service.

     
    Craig Stabler Soliant Consulting
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    Todd...is passionate about helping organizations build a "sales culture" that understands customer needs and develops an out of the box approach to the sales process.

     
    Dr. Jean Wilcox, PhD Professor of Marketing, Temple University
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    Todd is the consummate professional - his presentations are effective, to the point and entertaining. His demeanor is one of confidence that reflects years of experience and successful outcomes. He's also a terrific guy to work with.

     
    Jerry Wolfe Partner, Nenko Advisors International
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    Todd has an unusual combination of sales talents - he can sell (intangibles to the C-level? no problem here!), build and manage a sales department and train for success. Impeccable execution and classy style!

     
    Dr. Janice Presser CEO, The Gabriel Institute
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    I have worked with Todd and SalesLeader in connection with helping me to expand my client base. Todd readily wraps his mind around concepts and then uses that understanding to help you achieve your goals in an ethical manner.

     
    Todd Ewan, Esq. Partner, Fisher and Phillips
  •  

    In a relatively short time, Todd has provided substantial value as both a sales leader and a personal coach. As a sales leader, he has proven abilities to bring a sales orientation to a technology startup business. As a personal coach, Todd constantly pushes to ensure that this entrepreneur stays focused on the things that will bring the company growth and results.

     
    Chuck Sacco CEO, PhindMe
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    I have known Todd for a long time and witnessed the results of his hard work, knowledge, and enthusiasm as a sales person, sales manager, and entrepreneur. Todd is results driven and is able to leverage his experience, knowledge, and professionalism to create, mentor, and manage winning sales teams. What is impressive about Todd is his ability to communicate to individuals and groups. I highly recommend Todd to anyone interested in improving their sales organization.

     
    Reynold Guida Director of Product Development, Thomson Scientific
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    Your seminar was quite an eye opener for me...Speaking for the Finance folk majority, your tips are invaluable.

     
    George Daulerio Senior Finance Professional
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    Todd is a sales visionary, a champion with a drive to connect with his customer and drive the performance of his sales team.

     
    Oliver Picher Executive Marketing Consultant
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    Just read your paper, it was great! Keep the wonderful info coming....Your work has helped me tremendously already! .... I have you to thank for that...

     
    Chad Holland Independent Insurance Agent, AFLAC
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    ... your enthusiasm and passion for sales, marketing and networking is contagious!.....

     
    Michael Hughes Executive Level Banking Executive and Adjunct Professor
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    Todd, thank you for creating a wonderful resource for information to support professional services sales.

     
    Mary Newman Search Consultant
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    Todd succeeded in bridging the gap between a Silicon Valley start-up and an old-line 'white-shoe' firm, having the patience to lead us through a long sales cycle, building first a foundation of trust, before diving into features. He was always a welcome sight in the office. We found him to be consistently creative, personable and with the highest integrity.

     
    Marco Parillo Senior Manager, IBM
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    Todd Cohen is an extremely focused, hard working and intelligent sales manager.... He is a tireless sales asset and takes great pride in building successful, revenue producing sales organizations.

     
    Jim Riely Owner, Brownstone Group
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    Todd this is a very helpful site that really illustrates your strengths in Solution Sales.... I hope the industry will take advantage of your insight.

     
    Jonathan Grant LexisNexis

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